When it comes to leasing commercial property today, the right balance of marketing and effort needs to occur to attract a good result. In many locations there are vacancies that have not been leased for some time and they confuse any prospective tenant when it comes to inspections, comparisons, and making an offer.To optimize your property listing for a future and potential lease there are some things that you should consider from the start. Some factors will be more important than others, nevertheless you can make good choices and create real enquiry in most property markets and economic circumstances.To start the processes of lease marketing consider these questions:
What are you looking for in results with the particular property? Some of the issues here will be driven by the standard lease needs and focus points of the client.
What factors of advantage does the property provide? Get leverage from these points and use them in your marketing.
How is it better than others around at the moment? You will need to inspect all other comparable properties in the same general location so you understand what tenants will be comparing your property to and why.
So here are some rules to help the leasing of a commercial property today.
The property needs to be looking good in all respects. Far too many landlords think that the property can be ‘freshened up’ when a tenant is found. In a very active property market they can get away with that strategy; but not when there are numerous properties around to compete with. The landlord has to spend money on presentation before the tenant is found.
Signage should be placed on the property in a prominent location. Get special signage created that builds on the features of the property. The sign will create enquiry so make sure that it covers all key features and factors that would attract a tenant from your defined target audience.
Talk to local businesses and property owners as soon as the sign goes up on the property. It is a good chance for you to get into the local business community and see what is going on. Some adjacent or nearby businesses could be candidates for the lease of your building.
Target marketing should apply to every exclusively listed property for lease. Letters and brochures can be created and dispatched to the right people. In all cases make sure that you follow-up the material sent with a phone call.
Expansion and contraction are alternatives for all tenants from time to time. They can be factors that help you market and lease the vacant space or property. Businesses in the local area may want to expand or contract premises.
Property leasing is the foundation of commercial property investment. Some agents enter the industry through providing quality leasing services. Set up your checklist that you can use with landlords and tenants. Very soon you will be a step ahead of your competitors with high quality leasing services.